Your title is only one part of your story.
Your value is everything it never captured.
I help high-achieving professionals uncover the full scope of their work, make sense of what they have been carrying, and translate it into language the market can actually understand. Through my SSIP framework, we break down your Story, Skills, Impact, and Positioning so your next move reflects the truth of what you bring.

You are not hard to understand.
You have just been reduced to one label.
For years, you have likely been doing work that goes far beyond your title. Leading without formal authority. Solving problems outside your lane. Holding together people, projects, systems, and outcomes that were never fully reflected in your role.
Then the moment you need to explain your value, pivot, grow, or go after something bigger, you are expected to condense all of that into one neat title. That is where so many people get stuck. Not because they lack depth. Because the market keeps reading the smallest version of their experience.
That is the problem my coaching was built to solve.

For the person who has been wearing more hats than anyone can see.
This work is for professionals whose careers do not fit neatly into a label. The ones who became the fixer, the bridge, the organizer, the communicator, the strategist, the one who kept things moving, even when none of that showed up clearly on paper.
The ones whose work expanded, but whose title did not. The ones who got very good at handling complexity, but never learned how to talk about it in a way that reflected their real value.
You are not scattered. You have range. You have proof. You have just never been taught how to stack it.
A Translation ProblemThe problem is not your background. The problem is how it has been translated.
Most people have been taught to talk about their careers in ways that flatten them. They list tasks. They repeat job titles. They leave out the invisible work. They minimize the complexity.
So even strong professionals end up sounding smaller than they are. Through SSIP, I help you uncover the work behind the title so your story reflects the truth of what you bring.
The SSIP Method™
Four phases that take you from invisible to undeniable.
Story
Map the full arc of your career. The context, the pivots, and the thread that ties it all together.
Skills
Surface the transferable skills hiding inside your experience that the market is actively paying a premium for.
Impact
Uncover the measurable and unmeasurable ways your work has moved the needle — revenue, teams, processes, culture.
Positioning
Translate it all into language the market can actually understand, value, and pay for.
The proof is in the positioning.

“Through the SSIP framework, I was able to map out all the invisible work I had been doing and identify the gaps I was filling that no one had named. I brought that directly to my CEO, and instead of just getting a promotion, I created an entirely new role within the organization that had never existed before.”
2 ways to close the gap.
Work With Me
Strategic guidance, interview prep, and positioning frameworks built on 23+ years of experience.
- 1:1 Career Strategy Sessions
- Personal Branding & Positioning
- Resume & Materials Audit
- Interview Coaching
- Salary Negotiation
- Career Transition Planning
Try HatStack
Answer questions about your career. Get a full intelligence report with exact language for your resume, interviews, and negotiation.
- Transferable skill map
- Ready-to-use resume bullets
- Salary benchmarks with scripts
- Interview answers from your stories
- Promotion roadmap with evidence
- 90-day action plan
Both paths use the SSIP Framework. Work with me for strategic partnership, or use HatStack on your own timeline.
What they have to say
Watch professionals share their experience working with Erica.
This is about telling the truth about your work.
Not dressing it up. Not forcing it into language that does not fit. This coaching is about getting honest about what you have been carrying, what that says about you, and what becomes possible when your experience is finally seen in full.
Because a lot of capable people are not lacking value. They are lacking translation. And the market cannot reward what it cannot see.
You are not behind.
You are under-translated.
Your title may have only captured one part of your career.
Let us uncover the rest.