Direction
Choose 1 primary lane and 1 adjacent lane that fit your experience, priorities, and life now.
Career coaching for experienced women in tech
Your career changed. Your experience did not disappear.
Private career strategy for experienced women in tech who need more than a polished résumé. We rebuild direction, positioning, visible proof, and options that can travel with you.
Former Google + Indeed recruiter
Certified Professional Career Coach
527+ professionals coached
This is not a résumé-first process
Direction before documents.
Evidence before reassurance.
Leverage before urgency.
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What is really happening
You may still look successful from the outside.
Inside, you are questioning the role, the environment, the market, or your own judgment.
The disruption may be a layoff. It may be a reorganization, new leadership, role erosion, a toxic workplace, or a return after time away.
You do not need to become a different person to move forward. You need a clear way to translate what you have already built.
How we move forward
Build the next move in the right order.
Every engagement uses the Career Leverage Method. The work is strategic, specific, and built around the life that has to hold the decision.
Positioning
Connect your experience to the problems employers, clients, and partners need solved.
Proof
Turn high-level initiatives into credible stories, case studies, and a Portable Career Portfolio.
Visibility
Build a professional brand and relationship strategy that does not require becoming an influencer.
Conversion
Use clear language in networking, interviews, and high-stakes career conversations.
Portability
Create career assets, evidence, relationships, and options that do not belong to 1 employer.
This may be for you if
The career is experienced. The situation is complicated.
- Managers and Directors whose scope or future changed after a reorganization
- Senior, Staff, and Principal individual contributors deciding what comes next
- Women rebuilding after a layoff, difficult exit, or toxic work environment
- Experienced professionals whose title no longer reflects their actual level of work
- Women returning after a career gap or repositioning into a new lane
Private ways to work together
Choose the depth of support the decision requires.
Begin with complete repositioning, add interview conversion support, or retain ongoing strategic counsel through the Career Leverage Advisory.
01Career Leverage RepositioningDirection, positioning, proof, brand visibility, and activation.→
02Career Leverage PartnershipThe complete strategy plus interview conversion.→
03Career Leverage AdvisoryOngoing monthly strategy for a career that keeps moving.→
Flexible payment plans are available for Repositioning and the Partnership.
Common questions
Clear answers before you decide.
Is this only for executives?
No. Erica works with experienced women in tech, including managers, Directors, VPs, Heads of Function, and senior, Staff, or Principal individual contributors.
Do I need to know my next role?
No. Direction and target selection are part of the Career Leverage Method.
Can you help after a layoff or reorganization?
Yes. The work is designed for career disruption, including layoffs, reorgs, leadership changes, role erosion, toxic environments, difficult exits, and career gaps.
Do you rewrite résumés?
Career assets are part of the work, but the process begins with direction and positioning so the résumé, LinkedIn profile, portfolio, and outreach language all tell the same credible story.
Private work. Limited roster. A clear place to begin.