I have been on the other side of the hiring table at Google and Indeed. I have seen how decisions get made, what gets overlooked, and why the most qualified people often lose. I built the frameworks and tools to change that.
"She showed me what I was actually worth. Then she proved it."
Former client, VP of Operations
You have done the work of multiple people in your current role. Your responsibilities have evolved, grown, and expanded far beyond what your job title or salary reflects. Yet when you apply for positions that match your actual scope of work, you get no traction.
When you do get interviews, hiring managers do not understand the full scope of what you have built, managed, or influenced. They see your title first and your qualifications second. Without the right narrative, even world-class experience gets filtered out before anyone really evaluates it.
"I walked into that meeting thinking I had no shot. Erica positioned me in a way that showed the CEO exactly how much value I was already delivering. Three months later, I got the promotion and a $40,000 raise."
Strategic guidance, interview prep, and positioning frameworks built on 23+ years of experience at the highest levels of tech.
Access the complete SSIP Framework in our AI-powered platform. Build your positioning, track progress, and manage your career on your own timeline.
4 phases to go from invisible to undeniable.
Articulate how your role has evolved far beyond your title. Surface the narrative nobody else sees.
Map your real capabilities against market demand. Know which skills command a premium.
Turn vague achievements into data. Revenue influenced, costs saved, teams managed.
Craft the language that makes the market pay attention. For every conversation that matters.
Watch professionals share their experience working with Erica.
"AI is not replacing jobs. It is collapsing roles. The people who will thrive are the ones who can articulate the full scope of what they do."
The first step is always the same. Figure out where you are right now.
Most calls are 30 minutes. That is usually enough to figure out what you need.