AboutServicesBlogHatStackBook a Call
Career Strategist · SSIP™ Creator · HatStack Founder

The Career Positioning Strategist

I have been on the other side of every hiring decision. Now I build career infrastructure for the professionals those decisions are about.

23+
Years in Workforce
30+
Countries Served
SSIP™
Framework Creator

From Recruiting Insider to Career Strategist

Erica Rivera

I spent years on the other side of the hiring table. Reviewing resumes. Screening candidates. Sitting in the rooms where companies decided who got the job, who got promoted, and who got passed over. I saw the same patterns over and over. Brilliant, experienced professionals losing out, not because they lacked talent, but because their career infrastructure was not built. Their resume did not tell the right story. Their LinkedIn was a ghost town. Their positioning was invisible to the people making decisions.

As an ex-Google recruiter, I crossed over. I took everything I knew about how companies evaluate talent and started building the systems that make professionals undeniable. That is where HatStack and the SSIP™ framework were born.

What My Recruiting Insider Background Gives You

I Know How Systems Filter You Out

I understand how ATS systems filter you out before a human ever sees your resume. I know what those systems are looking for and how to position your experience to pass through them.

I Know What Recruiters Actually Read

I know what a recruiter actually reads in the 6 seconds they spend on your profile. I know which details catch attention and which ones get skipped. I built my career finding that signal.

I Know Why Applications Go Nowhere

I know why 80 percent of applications never get a response, and it is rarely about qualifications. It is about clarity, positioning, and how well you speak the language hiring managers are listening for.

I Know the Language That Works

I know the language that makes a hiring manager stop scrolling and pick up the phone. I used to be the one listening for it. Now I teach others how to speak it.

Track Record

1,000+
Professionals Helped
30+
Countries Served
23+
Years in the Workforce
6
Years Inside Recruiting Systems

Nothing I Teach Is Theoretical

My career path was not linear. I did not have a plan. I started in the hospitality industry, learned the hard way how things work, and eventually reverse-engineered my way into recruiting, landing at Indeed and then Google. I did not know what my thing was for a long time. I just kept figuring it out.

Then I got laid off at Google. And I was hit with the question every high-performer dreads: what is next? My entire identity had been tied to the achievement of reaching Google. Without it, I had to rebuild. Not just my career. My sense of who I was and what I was actually building toward.

That pivot led me to coaching, to building HatStack, and to finally doing the thing I had dreamed about for 30+ years but never believed was possible for me: moving abroad. I relocated myself, my husband, my kids, my father-in-law, and our 4 dogs from Chicago to Spain. A dream that felt impossible became real in 14 months.

That is why I do this work. Not because I read about career transitions in a book. Because I have lived every version of it. The pivots. The layoffs. The promotions that never came. The reinvention. The relocation. I help people see what is possible and make their own career move a reality. Because if I figured it out, so can you.

Ready to Build Your Career Infrastructure?

The first step is understanding where you are and what your real market value looks like. I can help with that.

Most calls are 30 minutes. That is usually enough to figure out what you need.